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Work that

Solved Something

Solved Something

Work that

Illustration of a retro military-style propeller airplane with a teal and cream fuselage, featuring a round engine nose, large wings, and vintage markings. Rendered in a stylized, slightly weathered aesthetic against a white background.
Relentless by design.

I’ll dig, gnaw, and drag ideas through the mud until they make sense. Here’s the proof that stubbornness, when paired with design, actually pays off.

Not everything I’ve made belongs in a gallery, but it all had a job to do. These are the projects that untangled messes, nudged behavior, and actually moved the needle.

Eclectic collage featuring a rooster wearing aviator goggles and a feathered helmet, surrounded by layered imagery: a classical building façade, a vintage police officer, mechanical schematics, a red convertible with a driver, a pear, a popsicle, a Polaroid camera, and a hand pointing at a world map. The composition blends historical, whimsical, and retro-futuristic elements.

End-to-end Product Design

For 3 years, I enjoyed a pivotal role in the development of an ecommerce platform from inception, directly contributing to user flow decisions, interaction designs, onboarding tutorials, comms, and more.

Responsive UI screens of the CustomerFirst ordering platform displayed across mobile, laptop, and tablet devices. Interfaces include order entry with product images and pricing, an account summary dashboard, and a list management tool for replacing products. Design prioritizes usability and efficiency for foodservice customers managing inventory and orders.
Botanical illustration of a vibrant Heliconia flower with bold red-orange bracts and pale yellow tubular blooms, accompanied by a single lush green leaf. The composition is clean and detailed, set against a white background.

Brand + Digital Overhaul

Boston nonprofit New Beginnings Reentry Services got a full rebrand, spanning web, social, and email — plus a custom GPT to accelerate content creation and spark ideas for future campaigns.

Responsive website redesign for New Beginnings Reentry Services shown on laptop, tablet, and mobile devices. Award-winning UI/UX project featuring a clean, human-centered layout, improved navigation, and brand-consistent visuals tailored for a nonprofit audience.

Less Noise. More Yes.

These campaign-specific landing pages were built with one job: convert. By stripping out distractions and spotlighting the goal, each design guides attention exactly where it needs to go—and gets results. One even snagged an award.

Screenshot of a vertically-oriented landing page for Performance Foodservice – Metro New York, designed to support SEO. The page highlights key offerings with sections like ‘Ingredients for Every Operation,’ ‘Crafted by Nature, Chosen by Chefs,’ and ‘Bold Latin Flavor, Baja Ready.’ Colorful food photography features tacos, chicken breast, ceviche, and Latin-inspired dishes. CTAs include ‘Explore Our Products’ and ‘See Our Bay Winds Offerings.’ Brand logos and bold headlines are paired with descriptive copy to emphasize product variety, quality, and regional service capabilities.
Screenshot of a vertically-oriented landing page for Performance Foodservice – Metro New York, designed to support SEO. The page highlights key offerings with sections like ‘Ingredients for Every Operation,’ ‘Crafted by Nature, Chosen by Chefs,’ and ‘Bold Latin Flavor, Baja Ready.’ Colorful food photography features tacos, chicken breast, ceviche, and Latin-inspired dishes. CTAs include ‘Explore Our Products’ and ‘See Our Bay Winds Offerings.’ Brand logos and bold headlines are paired with descriptive copy to emphasize product variety, quality, and regional service capabilities.

The Art of the Open

Email isn’t glamorous, but it is powerful. I’ve designed campaigns that cut through crowded inboxes with clarity and style — one of which earned a design award. Beyond visuals, I focus on usability, accessibility, and driving real clicks, not just opens.

Winning email design for Performance Foodservice’s Have a Taste newsletter, displayed across three tablet screens. Central panel features stacked sandwiches under the bold headline ‘Sammich Satisfaction.’ Other panels highlight market trend reports, product spotlights like ‘Falafel FOMO’ and ‘Bread Ballin’,’ and high-quality food photography. Includes Tyson branding and a GDUSA 2025 American Digital Design Award badge on the left.
American Digital Design Awards Winner badge

Digital Powerwashing

Acquisitions come with baggage, usually in the form of tragic websites. My job is the digital powerwash: strip out the junk, modernize the UX, and rebuild something cleaner and sharper that customers actually want to use.

Website redesign for Black River Produce Company shown on a tablet, featuring a clean, modern layout with a hero message: ‘In pursuit of local and good since 1978.’ Visuals include fresh seafood, herbs, and seasonal produce. The navigation bar offers links to Products, Farms & Makers, Events, and more. Background elements highlight supporting brand collateral, including a brand guide cover and custom illustration icon set for categories like herbs, foods, and kitchenware.

Social Experiments

I’ve taken barren social feeds and grown them into thriving channels. With steady, well-designed campaigns, pages that once sat silent now show measurable growth in followers, impressions, and reach in searches.

Social media campaign for The Real Goodrich Gourmet featuring a mobile Instagram post and four branded food content tiles. Main post reads ‘This isn’t just lunch. It’s a morale boost on a plate,’ with an image of a plated chicken dish. Adjacent tiles highlight featured entrees: BBQ Glazed Meatloaf, Korean BBQ Chicken, Thai Chicken Curry, and Braised Beef Short Ribs — each with descriptive, flavorful copy and professional food photography, tailored for engagement and conversion.”
Whimsical collage featuring a fox in regal 18th-century attire with ornate medals, surrounded by eclectic elements: a bust repaired with gold kintsugi lines, vintage statues, a sandcastle, a mid-century modern chair, a soldier in a wide-brimmed hat, and layered paper textures. The background blends historical type, leaves, and faint architectural details, creating a surreal, museum-like aesthetic.

Connect with me

I stay curious — send me something worth chewing on.
Let’s make something awesome together.

Surreal collage featuring a black-and-white couple in early 20th-century attire viewed from behind, standing in front of a handwritten letter, palm leaves, and an old-fashioned television set. Behind them, a deer dressed in a suit jacket peeks into the scene, adding a whimsical, anthropomorphic twist. The composition blends nostalgia with playful absurdity.

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