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I suppose I'm an

Experience Engineer

Experience Engineer

I suppose I'm an

Graphic of a modern laptop screen with dynamic layout and interface elements, illustrating designer Keli Keener’s end‑to‑end product and brand work.

My titles keep evolving. Like good UX.

Senior UI/UX Designer

Product Designer

Growth Designer

Interaction Designer

Visual Designer

Design Strategist

Content Designer

You can hire someone to make something look nice. Or you can hire someone who will question

why you're making it in the first place.

bird
Collage art of a bird in a tv, with layered items like a hot air balloon, cassette tape, and other elements.

I like to untangle the messy stuff.

I bring clarity to messy content, tangled teams, and confusing systems. If it’s bloated or pointless, I edit the hell out of it.

A photo of card sorting in the initial phases of UX

With a foundation in advertising, 15+ years as a graphic designer, and 8+ years in UI/UX, I bring both visual intuition and strategic acumen to every brand I touch.

I’ve been in design long enough to know every shortcut, every trap, and how to make something look like it took zero effort when in reality it probably

shaved years off my life.

Not a “one lane” designer, I mix graphic design, motion, animation, and UI/UX until it works, even if the process looks like

a crime scene of ideas.

I turn strategy into substance.

Half-baked ideas? I make them real. I bridge the gap between “what if” and “here it is.”

An example of wireframes resulting in high res fidelity designs.

I'm annoyingly organized.

I think in systems and zoom out first. Everything I design fits into a larger flow, not just a single moment.

An example of a system diagram.
Yellow exotic flower
Ordering platform UI examples

End-to-end product design. Then long naps.

As part of the core team at Performance Foodservice, I led design efforts from the earliest planning stages through launch and iteration. My work included UX and UI design for mobile and desktop, interaction patterns, in-app tutorials, App Store assets, email communications, and user onboarding. I also contributed to competitive analysis and user feedback loops to help shape product decisions.

Mobile UI and UX product design example
Responsive website redesign for New Beginnings Reentry Services shown on laptop, tablet, and mobile devices. Award-winning UI/UX project featuring a clean, human-centered layout, improved navigation, and brand-consistent visuals tailored for a nonprofit audience.

Mission-Driven.
Award-Winning.

This is the work that fills my tank — helping nonprofits with grit amplify their missions that matter. From full website overhauls to campaign strategy, these projects blend empathy, design, and results.

From Prototype to Promo Post

I’ve grown with the digital landscape—blending design, strategy, and marketing into one integrated practice. It’s not just about making things look good; it’s about making them work everywhere they show up.

​

From building UI and writing microcopy to designing social assets, coding email templates, developing custom GPTs, and shaping campaigns that actually convert—I’ve done it.

​

I know how each piece fits because I’ve touched every part of the product-marketing ecosystem, and I care about the whole experience, not just the screen.

For small businesses and nonprofits, I’m not just a designer—I’m the whole damn digital department.

Instagram Reels tutorial series for a restaurant client, designed for mobile. Includes four branded slides showing how to create Reels, their marketing benefits, and tips for consistency. Features bold typography over vibrant food photography, with callouts like ‘Reels: What Are They?,’ ‘Drive Traffic,’ and ‘Be Consistent.’
Whimsical collage featuring a parrot dressed in ornate 18th-century military regalia, towering over a vintage red-and-white convertible. To the right, two mid-century men sit on oversized loaves of rye bread, one holding a newspaper, the other playing saxophone. Background includes faint vintage text and illustrations of flowers and a historic building labeled ‘Brisbane.

I’ve worn a lot of hats, but they all sit on the same head: one that sees patterns, solves problems, and surprises people who thought they were just hiring a designer.

Surreal collage of a sparrow dressed in an ornate teal and gold waistcoat with a beret, standing beside a classical architectural column and blooming yellow flowers. A grayscale vintage photograph of a woman riding a motorcycle is layered in the foreground, creating a whimsical contrast of eras and styles.
Botanical-style illustration of vibrant orange and yellow lily-like flowers with flowing, painterly petals and curling green stems. The composition is dynamic and fluid, with one bloom upright and another arching downward, set against a clean white background.
Close-up of a tightly coiled green fiddlehead fern, captured in a perfect spiral with small emerging fronds and delicate leaves. The image is crisp and detailed, set against a clean white background, emphasizing the natural symmetry and texture.

Connect with me

I stay curious — send me something worth chewing on.
Let’s make something awesome together.

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