From dinosaur to damn

A full UX exorcism of a legacy system.

From dinosaur to damn

A full UX exorcism of a legacy system.

Hand holding a smartphone displaying the CustomerFirst native app interface, with the ‘Order entry’ screen open showing produce items like avocados and chopped bell peppers. The background features fresh vegetables on a kitchen counter, emphasizing the app’s role in streamlined foodservice ordering.

3-Year Enterprise SaaS Redesign

Imagine five Frankenstein platforms stitched together: slow, clunky, and ugly. Every day, restaurant owners wrestled with a clunky interface just to order tomatoes. It was like they were trying to sprint through molasses.

We needed to design a tool for the folks who feed us, one that got out of their way.

We built CustomerFirst from scratch: a modern, mobile-friendly tool for thousands of foodservice operators, unified under one clean experience.

MY CONTRIBUTIONS

UX Flows

UI Designs

Interaction Designs

Design System

Component Libraries

In-app Tutorials

Product Description Pages

List Management

Admin Tools

Order Flows

Search Filters

Cart Interactions

Notifications

Home Page Dashboard

ZeroHeight Documentations

Onboarding Comms

Marketing Comms

Website Comms

MY CONTRIBUTIONS

UX Flows • UI Designs • Interaction Designs • Design System • Component Libraries • In-app Tutorials • Product Description Pages • List Management • Admin Tools • Order Flows • Search Filters • Cart Interactions • Notifications • Home Page Dashboard • ZeroHeight Documentations • Onboarding Comms • Marketing Comms • Website Comms

Skills Forged in the [Grease] Fire

Real Product Design: Took a dusty concept from napkin sketch to full-scale tool used by tens of thousands.
Design + Dev Collaboration: Sat elbow-to-elbow with PMs and engineers to shape strategy, prioritize fixes, and ship fast.
Strategy Confidence: Learned when to push back, when to listen, and how to balance user love with business needs.

Every day, restaurant owners wrestled with a clunky interface just to order tomatoes.

THE CHALLENGE

Designing for Speed, Scale, and Sanity

Because what’s good for the user is good for the numbers. 

One of the biggest food distributors in the U.S. had a mess on its hands: five systems, five UIs, zero mobile. No chef had time for this.

We built one platform that worked fast, on any device, made finding products intuitive, and measureably increased case sales.

Close-up of a hand holding a smartphone displaying the ‘Order details’ screen in the CustomerFirst mobile app. The interface shows an active foodservice order that’s ‘Out for delivery,’ with estimated arrival time and itemized details, including Pop-Tarts and Smuckers syrup. Pricing, quantities, and repeat order button are clearly visible, showcasing the app’s streamlined experience for tracking and reordering supplies.

Rosemary spring, peppercorns, and garlic

CustomerFirst food ordering interface on desktop and mobile showing bakery and beef product listings.

THE PROCESS

You want receipts?
Here's how the sausage was made.

I realize case studies can be a slog.
Showing UX process work is like explaining how you made a sandwich. Necessary, but not riveting. Below are snapshots from this beast of a project I helped bring to life. I was part of the full ride, from research to release, and got to ship a real, working product that made a real difference to operators.

I share this project to show that I don’t just speak design; I’ve lived it, shipped it, and made it make money.

Tasks I personally touched are indicated with a fingerprint on the right edge of the slide.