Made you look
I design emails for attention and momentum.
Made you look
I design emails for attention and momentum.
Email design is part of the message, not just the packaging.
Thoughtful design signals how much you value your audience’s time and how seriously you take your message. Clean hierarchy, strong visuals, and intentional structure don’t just help content land. They reflect the quality, professionalism, and clarity of the organization behind them.
And not for nothing, I've won some awards for my email designs!
Have a Taste Weekly Newsletter Redesign
Performance Foodservice External-Facing Newsletter
I redesigned Have a Taste with clear visual hierarchy, bold imagery, and smart CTAs to actually serve the needs of busy foodservice operators. Open rates jumped 57% after the redesign. Turns out relevance and clarity still work.
Open rates jumped 57% after the redesign!
CustomerFirst Onboarding Campaign
Performance Foodservice Customer-Facing Newsletter
This educational campaign introduced new users to key features of the CustomerFirst ordering platform. Each email broke down a single capability with simple visuals and actionable steps. From placing first orders to mobile app usage and editing submissions, the design focused on clarity, pacing, and visual flow. Engagement increased steadily across the sequence, showing that helpful design builds confident users, which in turn was reflected by growing adoption of the platform.
New Customer Onboarding
Performance Foodservice Customer-Facing Newsletter
This multi-part onboarding series introduced new customers to the full scope of Performance Foodservice’s offerings. Each email focused on a core theme: exclusive products, menu inspiration, cost-saving tools, and tailored support for every segment. I designed the content to be clean, skimmable, and visually engaging, giving operators a sense of ease and value from the start.
To better understand our audience, I created A/B versions of each email with different voice and tone. While results are still coming in, this approach reflects my ongoing effort to refine messaging based on real engagement, not assumptions.
